Sobre nós: quatro gerações escrevendo bem

About Us

The De Franco tradition in the art of calligraphy is a story of a family passion that lasts over a century and enters it’s fourth generation. It all began in 1880 with the arrival of a venitian woman with noble descent, D. Ida Nóbile De Franco, who brought with her a great love for calligraphy that was transmitted to her son Antonio De Franco. After years of dedication, he would develop and patent an exclusive method to teach his mother’s passion which proved its quality and learnability through time.

In this long venture he was aided by all his family, in particular his sons: Edson, Flávio and Antonio, three lawyers who took with them their devotion to the art of writting. The third generation to follow through with the tradition were professors Antônio De Franco Neto and Flávio José De Franco Jr., which are stepping aside to make way for the fourth generation of the family, professor Antonio Ramondetti De Franco.

Calligraphy

Calligraphy is a greek word, originated from the terms “kallos” (beauty) and “graphia” (writing), and is the handwriting that focuses on uniformity and elegance. It was in the East that this technique reached the status of art, and in the XVI and XIX centuries many professionals showcased their work in Europe.

The first calligraphy manual was created in 1522, a time in which the technique was essentially restricted to to diplomas, titles and diplomatic correspondence. It was only in the XVII and XVIII centuries that calligraphy became popular, due to the European commercial expansion.